Stars and socialites gathered to celebrate the relaunch of the flagship USA Madison Avenue La Perla store in New York. Special guest Olivia Palermo joined the festivities wearing the matching Complements suit jacket and trousers in black, finished effortlessly with the Sling Back Sandals. DJing at the event, entrepreneur Hannah Bronfman stunned in the Luxury Chain dress whilst singer Snoh Aalegra performed her latest songs wearing the Atelier Collection Frames top, Daily Design bra and Allure shorts. Other guests at the event included Natalia Beber, Kelly Bensimon, Anastasia Ganias, Bridget Helene, Julie Henderson, Laura Michelle Kelly, Cory Kennedy and Jeremy Kost. The New York flagship boutique features the iconic new concept created by Italian architect Roberto Baciocchi. Marble archways, weaves of tulle and gold metallic mesh panels flatter the colour décor of delicate amethyst. The store’s feminine design contrasts with the area dedicated for the men’s collection, distinguished by granite frames and sophisticated blue rugs. Following the Madison Avenue store relaunch, the newly relocated La Perla boutique at Bal Harbour is the next to feature the new concept design, soon to be followed by a new opening in Houston.