Gant, stylized as GANT, is an international clothing brand headquartered in Stockholm, Sweden. The company was founded in 1949 by Bernard Gantmacher and was originally based in New Haven, Connecticut.[2] Gant is recognized as the brand that brought button-down shirts to the mass-market. The company also introduced an award winning button tab and the "locker loop" to the back of its shirts. Gant operates in 70 countries and its products are available at 4,000 selected retailers and 583 Gant stores worldwide.[18] The "House of Gant" fashion collections are subdivided into three lines, GANT, GANT Diamond G, and GANT Rugger.[4][19]