Consumers will be invited to step onto a larger than life scale to reveal what they will gain when they lose weight in 2011. Rather than a number, the scale will provide an inspirational word or phrase that encompasses the emotional benefit of achieving a goal. Participants also will be invited to write their “gain” on Special K cereal packaging, take a photo and share it with women just like them on the Special K® Facebook page. - Special 2011 with Special K
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