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In celebration of the 2019 US Open tennis tournament, the RL men’s flagship at 867 Madison Ave will be hosting a unique court-side tennis viewing experience for all of NYC to enjoy. A set of bleachers will be set up on the sidewalk, where customers can watch live U.S. Open matches streamed from the store’s windows. The iconic Ralph’s Coffee truck will be parked outside the store serving complimentary Ralph’s Coffee soft-serve ice cream from coffee truck attendants who will be fully outfitted in the official US Open ball person uniform, made entirely from yarn derived from recycled plastic bottles.