3/31-4/1- Brands, Innovation & Technology Conference at Columbia University
Alfred Lerner Hall
Wednesday, March 31st, 2010 at 8:00AM to
Thursday, April 1st, 2010 at 1:00PM
BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
BRITE '10 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
To register, click here
Key themes at BRITE '10 include:
Digital marketing – myths and realities of building brands in the online world
Innovation now – open collaboration and designing your business in beta
Customer networks – strategies to listen, engage, inspire, and mobilize them online
Entertainment 2.0 – the future of music, film and gaming… and how they shape brands
Age of disruption – brand bubbles, dead business models, and the post-crisis consumer
The future of media – engaging audiences and creating new opportunities for brands
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