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BRITE Conference

3/31-4/1- Brands, Innovation & Technology Conference at Columbia University
Wednesday, March 31st, 2010 at 8:00AM to
Thursday, April 1st, 2010 at 1:00PM
Details

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

BRITE '10 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Key themes at BRITE '10 include:

  • Digital marketing – myths and realities of building brands in the online world
  • Innovation now – open collaboration and designing your business in beta
  • Customer networks – strategies to listen, engage, inspire, and mobilize them online
  • Entertainment 2.0 – the future of music, film and gaming… and how they shape brands
  • Age of disruption – brand bubbles, dead business models, and the post-crisis consumer
  • The future of media – engaging audiences and creating new opportunities for brands