For the past 18 years, Rita's has been giving away a free, regular size Italian Ice to each and every guest to mark the first day of spring! This is a sweet date for Italian Ice lovers, as each year, hundreds of thousands of our guests visit Rita's in search of the first taste of spring. In fact, in 2010, Rita's guests showed their spring spirit and over 1.3 million cups of Italian Ice were given away in a ten hour period!

- Reasons to LOVE Rita's Free Ice Cream Day

We are already gearing up to celebrate the arrival of spring in 2011! A springtime tradition, Rita's annual giveaway will be held on Sunday, March 20 from noon to 9 p.m. at all open Rita's locations. This is surely a tasty tradition that you won't want to miss! So be sure to stop by your local Rita's location and celebrate the arrival of spring on us!