The key too good site text is not over-formatting. Most of the factual information is intended for other fields. The site text is for words.
Formatting Guide
headers are made with pound signs (more for smaller header)
italics, bold = italics, bold
To attribute a quote to somebody, use > marks at the beginning of the line and then show the text
you can even do multiple paragraphs
Jamba Juice Locations in NYC
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