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Alex Cooper’s Unwell Hydration is officially expanding to Unwell Beverages with the launch of Unwell Energy. To ring in this new chapter and celebrate the upcoming launch of Unwell Energy, Unwell Beverages is hosting a weekend-long pop-up in New York City’s Soho (45 Grand Street). Guests will get to experience Unwell Beverages' new campaign, "Unwell Forever," a nod to the tongue-in-cheek timelessness of the brand. The pop-up will be inspired by a unique retro aesthetic tied to products in the newly expanded Unwell Beverage portfolio. In addition to photo opportunities and limited-edition Unwell apparel, fans will be among the first to explore the full lineup of beverage products from the brand, including their latest innovation: Unwell Energy, launching with Target on December 28. Fans will be greeted with custom giveaways and freebies throughout the pop-up. Guests will also have the opportunity to purchase merchandise from the exclusive NYC pop-up capsule collection.
Alex Cooper’s Unwell Hydration Celebrates Launch of Unwell Energy & New Era With An NYC Pop-Up!
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Kick off your New Year’s Eve with a triple-threat blast at Tavern 29, aka the city's coziest, booziest, townhouse-turned-party-hotspot. Three floors of fabulous revelry await, with free-flowing cocktails, feel-good vibes, and DJ-fueled sounds starting at 8:00pm on Wednesday December 31, 2025.
$79 Rooftop VIP Tix: 5Hr Premium Open Bar NYE
$79 Elite VIP Access Ticket: 5 Hour Premium Open Bar NYE Party At Tavern 29 (a $140 value)
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Just steps from Central Park & the chic shopping on 5th Avenue, Skin Concept & Laser Therapy is a haven for transformative beauty treatments, especially when it comes to achieving smooth, silky skin by way of state-of-the-art-technology and luxe interiors for a truly VIP experience.
$259: 1Year Unlimited Laser Hair Removal
$259 For 1 Year Of Unlimited Laser Hair Removal At Skin Concept & Laser Therapy (a $3,510 value)
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A quirky, nautical-themed hideaway by the South Street Seaport, Cowgirl SeaHorse brings Southwestern comfort to the waterfront, along with a famously feisty margarita, as noted by the critics at Thrillist. Just steps from the Brooklyn Bridge with views of the iconic span, Cowgirl SeaHorse has been hailed as “wonderful” and “this city’s great promise realized once more,” according to The New York Times.
$49 Seaport Dinner For 2 w Cocktails, Wines
$49 New York Times-Praised Dinner For Two With Cocktails, Wine, Beers At Cowgirl SeaHorse, Seaport (a $126 value)
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Your palate deserves something spectacular, so look no further than Madam Ji Ki Shaadi, helmed by New York Times-acclaimed Chef Abishek Sharma. This Greenwich Village gem serves modern Indian cuisine full of flavor that showcases this rich culture in a new light, all thanks to culinary prowess, high quality ingredients, and a stellar wine list to savor in unison.
$49 Chef's Tasting For 2 w A Bottle Of Wine
$49 For A Chef's Tasting Dinner For Two with A Bottle of Wine at Madam Ji Ki Shaadi (a $110 Value)
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Broadway’s magic returns with the beloved Broadway Under the Stars series. Enjoy captivating performances from Operation Mincemeat, The Book of Mormon, and Chicago alongside intimate conversations with the stars, moderated by George Psomas.
Join as Broadway’s Magic Returns to the Shops at Columbus Circle With the Beloved Broadway Under the Stars
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It's back! New Yorkers, get ready to fall under the spellbinding charms of Manhattan's most elegant holiday affair: Michael Arenella and his Dreamland Orchestra's beloved Winter Ball! Don your most sophisticated threads and feel like you've been transported to a Jazz Age paradise on Saturday December 20, 2025 starting at 8:00pm at 7 World Trade Center.
$39 Winter Ball: Bubbly, Food, Views & More
$39 Ticket To Michael Arenella & His Dreamland Orchestra's Winter Ball: Bubbly, Food, Views & More ($107 Value)
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Head west to one of New York City's most charming crossroads and discover Oscar’s Place, a cozy West Village hideaway where European comfort meets laid-back brunch energy. With its sunny outdoor seating and intimate, lived-in interior, this neighborhood favorite is made for long, mimosa-filled mornings and lingering afternoon bites.
$39 Boozy Brunch For 2, West Village
$39 For A Boozy Brunch For Two At Oscar's Place, West Village (an $88 value)
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Unleash your inner athlete at Tone House! Join in the team-oriented, competitive, fun, and supportive sports training program that guarantees optimal fitness results.
$33 For 2 Classes & A Recovery Session
$33 For 2 Training Classes & A Normatec Recovery Session (a $65 Value) At Tone House
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Sweet, boozy, and oh so sensational! Experience the magic of Tipsy Scoop, critically-acclaimed by The New York Times, Oprah Magazine, and Food & Wine Magazine for its alcohol-infused ice creams, that when mixed into signature cocktails, create a delicious dance of flavors that your taste buds will adore.
$49 Ice Cream Cocktail Mixology Classes
$49 For A 1.5 Hour Ice Cream Cocktail Mixology Class at Tipsy Scoop (a $65 Value)